Supporting Global Growth Through Translation and Localization
As a leading manufacturer of heavy-duty filtration products, Baldwin Filters serves customers across North America, Europe, Asia, Africa, the Middle East, and South America.
As the company expanded its international presence, it needed a language partner capable of supporting both technical and marketing communications across multiple markets and languages.
Since 2002, Omni has partnered with Baldwin Filters to provide multilingual support for a wide range of content, including technical documentation, marketing materials, and video content.
Over the course of this long-term relationship, Omni helped build and maintain an extensive library of translated content in Arabic, Chinese, French, German, Italian, Portuguese, Russian, and Spanish.
The Challenge
As Baldwin continued expanding into international markets, maintaining a consistent multilingual brand presence became increasingly important.
In 2008, the company began expanding its global digital presence and required a scalable approach to website translation. Existing translations from print collateral, technical materials, and video content needed to be leveraged efficiently.
Key requirements included:
- Consistent messaging across content.
- Efficient management of multilingual content across multiple languages.
- Faster turnaround times for website localization projects.
- Cost-effective use of existing language assets.
- Support for ongoing international growth initiatives.
The Solution
By integrating previously translated content into the workflow, we helped Baldwin maximize the value of its existing language assets while supporting the company’s growing multilingual web presence.
We also covered:
- Translation and localization for multiple global markets.
- Technical and marketing content translation.
- Multilingual website localization.
- Translation Memory utilization to increase consistency.
- Terminology management across languages.
- Ongoing project management.
Because Omni had developed a substantial translation database through years of collaboration, content could be reused where appropriate.
Through a relationship spanning more than two decades, Omni developed a deep understanding of Baldwin’s requirements. Our institutional knowledge helped us streamline workflows while supporting consistent quality across content.
The Outcome
- Long-term multilingual support across global markets.
- Consistent translation of technical, marketing, and digital content.
- Efficient website localization through Translation Memory.
- Improved reuse of existing translated content.
- Faster and more cost-effective multilingual content deployment.
Ready to Scale Your Global Content?
With decades of experience supporting global brands, our Houston-based team helps clients build long-term language strategies that support international growth.
Talk to Omni about creating a localization program that grows with your business.